Product Design
Design Stakeholder
8 Stakeholders
2022
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Blockchain.com physical debit card
In early 2022 Blockchain.com set out to build out a “neo-bank” debit card inside their existing wallet product. During this time, the key stakeholders (myself included) were tightly working alongside our external card issuer and banking partner. This product would allow our users to spend and earn crypto back from any e-commerce or physical merchant.
These were the core goalposts to reach by the launch of the MVP. Mostly running in parallel with separate work streams.
This project required us to look at other industry leaders and do some market research around traditional and crypto based card products. We looked at a handful of competing products such as Coinbase, Nexo and Revolut.
Coinbase.com crypto debit card
Revolut's banking products
Happy path for the virtual card creation flow
After the initial designs, I decided it would be best to build out the rest of the necessary features for the MVP state. This was massively helpful in hindsight for the future iterations as I already knew all of the elements and controls needed at that point.
The flows needed for MVP were as followed:
Various screens as part of the MVP spec
The most complex but yet most necessary part of this project was the transactional UI/UX. This included:
Basic transaction settlement flow
Transaction component types & states introduced with this project
At this point, the physical & virtual card designs were settled on from discussions amongst stakeholders and management. During this time frame, the card carrier was also finalized which I was very pleased with given the time and production limitations.
Final physical card design & mailer packaging
Physical card & Virtual card (from left)
The final design requirements for this product was the email templates for various points along the users card journey. I started by gathering all of the email types/variants from the marketing and communication teams. From there I began building the templates and associated visual graphics.
Highlighting a few of the dozen email templates neccessary
About a year into this project, markets both micro and macro have changed drastically for crypto. It was hard news to hear but the debit card project was put on ice. While the team worked hard night and day for this product, I understand the business decisions made.
As designers while it is our job to champion our users as priority number one, we also have to understand business and market shifts.
I am eager to see a neo-banking crypto platform soon to aid in unbanking the next billion users.
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It is needless to say that this project was a large undertaking from not only a design point of view but also a technical and collaborative perspective. Each minor step forward was not only reviewed with the other key stakeholders weekly, but also with our external partners like Visa and Marqeta. Building this product was a real learning experience to how a digital banking service materializes.
Designing not only for the efficiency and trust of users but aligning alongside the larger payment network and legal requirements was a unique challenge.
This project was so much fun and I really enjoyed building out and solving unique crypto banking design solutions. As I already stated, I am still keeping my eye on the horizon for a crypto banking platform to rise up and unbank the next billion crypto users.
